Balmain to open new Paris store, launches revamped website with YNAP

by Matthieu Guinebault

YNAP’s online flagship stores division is launching the latest version of the Balmain website in seven languages

French fashion label Balmain will open a store at 374 rue Saint-Honoré in Paris, taking over the 750 m2 premises formerly occupied by Spanish giant Inditex’s leading brand, Zara.
For Balmain, the retail expansion planned for the second part of 2018 is being deployed in parallel with an increasingly powerful digital strategy, both relying on the Yoox Net-A-Porter (YNAP) group to add new impetus to Balmain’s web presence.

Read more…